My art style would be considered digital illustration. Digital illustration is the use of digital tools to produce images under the direct manipulation of the artist, usually through a pointing device such as a tablet or a mouse. It is distinguished from computer-generated art, which is produced by a computer using mathematical models created by the artist. It is also distinct from digital manipulation of photographs, in that it is an original construction “from scratch”. (ND, 2020) This basically is creating any art by way of computer or other digital means.
Digital art began in the 1980’s when computers started to become more of a common commodity. There was actually a paint program created by a pioneering digital artist, Harold Cohen, which became known as AARON. This was a robotic machine that was designed to make large drawings on sheets of paper. Since this early venture into artificial intelligence, Cohen continued to fine-tune the AARON program as technology becomes more sophisticated. Now digital art can be computer generated, scanned or drawn using a tablet and a mouse. In the 1990s, it was possible to download video onto computers, allowing artists to manipulate the images they had filmed with a video camera. This gave artists a creative freedom never experienced before with film, allowing them to cut and paste within moving images to create visual collages (Tate, 2020). Today digital art has become a lot of creations made from computer programs such as Adobe Photoshop, Illustrator, Indesign, and other Adobe Suite programs, as well as a variety of other brands programs. Adobe Suite is the industry standard.
There is a quote by James Stanford that says, “(What) I discovered is that I’m an image maker, and I don’t care how its made—whether it’s through painting or photography or drawing—I just want to create images.” That is how I feel when it comes to my career in graphic design. Many will paint, draw, or take photos, but what I enjoy doing most is creating art on computer programs. The programs that I mostly work in are the Adobe Suite programs. As a graphic designer, I am most excited to use these programs to create new logos and revamp existing logos.
For this specific piece of art, I created a mockup of a made-up candy brand. The inspiration for this brand of candy was given to us an assignment and were given randomly to us. This random generation gave us the feel of having a business coming to us versus us creating a brand to fit our ambitions. This replicates how this will work in the real world because I will be creating your logo and mockups to satisfy you and will not be able to choose the business or brand names. For this piece, I created the layout for the box on a 2D layout and then made the mockup of the box and laid the image over it. From there I created the cosmic background to reinforce the outer space themed candy and then this piece was complete.
ND. “Definitions for Digital IllustrationDig·i·Tal Il·Lus·Tra·Tion.” What Does Digital Illustration Mean?, 2020, www.definitions.net/definition/Digital%20illustration.
Tate. “Digital Art – Art Term.” Tate, 2020, www.tate.org.uk/art/art-terms/d/digital-art.